If you are an activist and your goal is to raise awareness about a cause, you will need to start planning and thinking of your project the way that a marketing team at a business would think of their marketing plan. The principles are more or less the same and you need to achieve the same goal which is to reach as many people as you possibly can with the least amount of money spent. If you have a friend that works in marketing at their company, you may even want to consider getting them on board with your marketing campaign. You will need to budget plan, plan out a target market and also come up with creative slogans that are capable of reaching young people. Wearing a tee shirt is something you can do all of the time.
Plan out your budget
While you will want to spend the least amount of money possible, you will also want to use any money that you have wisely. Make an account about how much money you have and how much you can afford to spend. If you can afford to approach a video production company in Sydney and have them do a video for you, it might be a good idea. You can have them target your main target market with the video that you can later upload on social media and promote.The principle would be more or less like creating a corporate video for your company. The video has to be attractive, short, easy to understand and describe what you are trying to achieve with the video and the work that you do.If your main target market or target audience is young people then social media is the best way to go because this platform gives you the potential to reach many young people with the simple click of a button.
If you choose to invest a few dollars, even a dollar or two, you will be able to reach even more people and this can help you create a lot of awareness. Usually, if the video is really good, you could even reach people by making the video go viral. You can ask people who are touched by the video to share it with their own friends and relatives. It would be a good idea to study marketing tactics online that you can use to reach out to a bigger audience with a limited budget. You might even want to consider getting some tee shirts printed with good statements and quotes that will make people notice you. To learn more about the power of advertising please visit: https://en.wikipedia.org/wiki/Advertising.